Guardant Health Corporate Website

Situation:

Guardant Health was well-positioned in the market with molecular diagnostic products to inform targeted therapies in patients with late stage cancers.

The company was expanding its value proposition to encompass early stage and asymptomatic cancers.

Action:

Guardant Health's corporate website needed to be updated to reflect its new positioning expanding from molecular diagnostics in advanced cancer to encompass other stages of the disease including the detection of minimal residual disease in cancer survivors and early stage disease in asymptomatic cancer patients.

Additionally, the site needed to supports its pharma business development efforts which included marketing Guardant Health's products as companion diagnostics for emerging and existing therapeutics, and its real-world evidence for use in research and clinical development efforts.

During this time, I worked closely with the CEO to create a video that highlighted how Guardant Health was positioned to tackle the continuum of cancer from asymptomatic to advanced.

Result:

The corporate website was redesigned from the ground up to reflect all existing and emerging lines of business. The CEO and key stakeholders were pleased with the outcome as it supported the company's new positioning in the market and their stakeholder needs.

The CEO was pleased iwith the video and it was used as an asset with investors, employees, and on the company website.