Crises Communications Examples

Each of these examples represent the external facing communication related to a specific issue requiring a detailed communication plan. For each issue, a comprehensive communication plan was developed, often for various scenarios, for internal and external audiences, and prepared well in advance of eventual need.

The goal was to deliver timely communicaton in response to the outcome of a particular issue. This required a systematic methodology including proactively assessing the situation, evaluating the various scenarios, and for each scenario developing the most effective communication plan that considered the company's corporate reputation, legal and other risks, stakeholder concerns, and business impact.